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Bruce Mcrae Haldane

Chief Product Officer

Bruce McRae Haldane joined Gojek as Chief Product Officer in June 2020, and leads the Product Management, Design, Research and Customer Care functions. He is based in Jakarta, Indonesia. As Chief Product Officer, Bruce oversees the development of product strategies and the platform’s user experience, with a focus on building world-class products that meet the needs of millions of consumers, driver partners and merchant partners in Gojek’s ecosystem. Since Gojek and Tokopedia formed GoTo, Bruce also drives some key cross GoTo initiatives.

Bruce’s product development and management experience spans many of the top and fastest growing brands across North America, Europe and Southeast Asia. Prior to his role at Gojek, Bruce was Global Chief Product Officer for the OLX Group, based in Berlin, rolling out solutions across Goods, Motors, Real Estate and Jobs in over 20 markets around the world, including India, Indonesia, South America and Europe. Prior to that, he was Global Head of Product & General Manager at Amazon based in Seattle where he expanded, created and introduced major new Amazon Prime member benefits across North America, Europe and Asia. Bruce first became a product manager at Microsoft in London then in Seattle, where he worked for 7 formative years early in his career delivering solutions for both businesses and consumers.

Bruce received his Bachelor of Engineering in Technology and Business Administration from Edinburgh Napier University with first class honors.